2/28/23 – #5 Sales Invention, Not Prevention – Accountability
Happy Tuesday! Here is one definition of an accountability coach: An accountability coach is a professional who works with you and your business to help develop new skills required for problem resolution and resource management. Last week, my blog focused on results. In addition to getting results, we all have to be accountable […]
1/31/23 Focus on Sales Invention- Not Prevention #1
Happy Tuesday, today, we wrap up the first month of 2023. There are 334 days to make this a great year, personally and professionally. This week, I want to write about Market Dominating Position (USP-unique selling proposition). Determine your strategic position in the marketplace. What specific niche market or segment of the marketplace should […]
1/10/23 Back to Basics – Some areas to review
Happy Tuesday! Hopefully, the first week of January went well for everyone as we started plowing through the first quarter of 2023. When I start to work with a small business helping them create strategies, one of the first things I discuss is back to basics. One area is variable costs like the cost of […]
1/3/23 Back to Basics- Getting Results
As we roll into 2023, in addition to not being status quo and becoming innovative with a plan, process, and routine, one area we can’t forget about is the basics. Today, I am focusing on customer service and the front-line teams that have to make it happen. I watched TV last night, and someone was […]
12/20/22 Don’t wait for Opportunity – CREATE it!
Perseverance can produce results Hello and Happy Tuesday, 12 days left in 2022! Ride that momentum right into 2023. Earlier this year, I found this article on social media, reinforcing that you can persevere and build a successful path on your terms. It’s a quick story, but it makes the point perfectly. But […]
12/13/22 Keep building momentum during the final stretch of 2022
Hello and happy Tuesday! 19 days left in 2022. Some businesses will slow down as we enter the final stretch of 2023, I think this is an excellent time to build momentum for the new year. We need to pause and put focus on our roadmap and theme for 2023. The last few years […]
12/6/22 Create an impactful sales process!
Happy Tuesday! 26 days left in 2022 to build momentum for 2023. What is a sales process? A sales process is a roadmap that defines a specific set of steps for marketing and selling your product or service. Three essential components define your sales process. Lead generation: [Reaching potential customers with a laser-focused […]
11/29/22 Are you using yesterday’s strategies & tactics?
Let me ask you, are you using yesterday’s strategies and tactics and finding that they don’t solve today’s problems? Many best practices developed in the past were not developed for our current new normal. 2023 should be the year of no more STATUS QUO; instead, focus on new strategies and tactics that are creative, unique, […]
11/13/22 Do You Have a Unique Selling Position?
If I were your prospective customer, why should I do business with you above any and all other options? A USP is the single, most distinct, and significant benefit a business owner provides to their clients that’s different from their competition. Your USP creates a substantial competitive edge for your business. Developed properly, it […]
10/19/22 Lower Your Cost of Goods – Understand Margin Pricing
This is an extremely important area to delve into. Why? Both revenue and COGS directly impact your Gross Profit. And your Gross Profit pays your overhead and is responsible for generating profit in your business. Here are some options to help lower your COGS and increase your profits. Understand Margin Pricing: Although margin pricing […]