#8 Sales Invention, Not Prevention – Customer Relationships
3/21/23 Happy Tuesday… When I first started in sales, I thought it was about closing a sale and moving on to the next one. What I found out was that you have to build relationships and understand what the potential customer challenges and needs are. Especially today, there is no room for poor customer service. What is Customer Relationship Building? Customer relationship building is gaining a deeper understanding of your customer’s needs, expectations, and motivations. It involves listening to what they say, observing their behavior, and asking questions that help you understand how they feel about a product or service.