#8 Sales Invention, Not Prevention – Customer Relationships

3/21/23 Happy Tuesday… When I first started in sales, I thought it was about closing a sale and moving on to the next one.  What I found out was that you have to build relationships and understand what the potential customer challenges and needs are.  Especially today, there is no room for poor customer service.   What is Customer Relationship Building? Customer relationship building is gaining a deeper understanding of your customer’s needs, expectations, and motivations. It involves listening to what they say, observing their behavior, and asking questions that help you understand how they feel about a product or service.

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3/14/23 #7 Sales Invention, Not Prevention- Today’s Challenges for Small Business Owners

Happy Tuesday!   Small businesses often face unique challenges that larger businesses may not.  In today’s new normal, which is fast-paced and constantly changing, small business owners must navigate various obstacles to stay competitive and succeed.  Let’s look at a few challenges facing small business owners today. Recessionary times and Economic Uncertainty With global markets constantly changing and the Covid-19 pandemic still causing disruption, it’s hard for small business owners to predict the future. Economic uncertainty can make planning for the long term difficult, which can be especially challenging for small businesses with limited resources. Digital Transformation Digital transformation is

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3/7/23 #6 Sales Invention, Not Prevention – The Importance of having a Process

In today’s fast-paced and ever-changing world, having a process is essential for achieving success in any endeavor. A process is a sequence of steps to achieve a particular goal. A well-defined process can help individuals and organizations improve efficiency, reduce errors, and achieve their desired outcomes.   One of the main benefits of having a process is that it provides structure and clarity. When you have a clearly defined process, it becomes easier to identify what needs to be done, how it needs to be done, and when it needs to be done. This clarity helps to reduce confusion and

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2/28/23 – #5 Sales Invention, Not Prevention – Accountability

Happy Tuesday!   Here is one definition of an accountability coach:  An accountability coach is a professional who works with you and your business to help develop new skills required for problem resolution and resource management.   Last week, my blog focused on results.  In addition to getting results, we all have to be accountable for our actions, both positively and negatively.  When we develop strategies and define a process, there has to be accountability for everyone that is part of the process.  Too often, the key people involved only want to be accountable when goals are successful or the

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2/20/23 Sales Invention, Not Prevention #4 – It still comes down to results

Happy Monday! I watched the PGA tournament this weekend, and I love watching the pros practice before their start time. They are on the putting green visualizing their puts or hitting different shots at the driving range.  They are focused and fully in the zone.  I started thinking about my golf game and all the technology available today.  GPS to help with distance, stronger and more accurate clubs, and several other tools to take advantage of.  But the thing is, you still have to put in the work to get the desired results. You need to practice, focus and stay

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