3/21/23

Happy Tuesday…

When I first started in sales, I thought it was about closing a sale and moving on to the next one.  What I found out was that you have to build relationships and understand what the potential customer challenges and needs are.  Especially today, there is no room for poor customer service.  

What is Customer Relationship Building?

Customer relationship building is gaining a deeper understanding of your customer’s needs, expectations, and motivations. It involves listening to what they say, observing their behavior, and asking questions that help you understand how they feel about a product or service.
Customer relationship building can be done through many channels–in person, over the phone, or online–but it’s important to remember that no matter how you do it (or where), each customer will have different preferences for how they like to be communicated with. 

The Benefits of Building Customer Relationships

By building customer relationships, you can:

• Improve customer loyalty and satisfaction. A strong relationship with your customers will ensure that they are more likely to remain loyal to your brand and return in the future. This can lead to increased revenue and referrals from satisfied customers who want others to experience what they have found in working with you.

• Reduce costs associated with acquiring new customers. It can be expensive for businesses to attract new clients through advertising campaigns or other marketing activities such as trade shows and events; however, if you already have a strong relationship with existing customers, then it is much easier for them to refer others who may be interested in doing business with you too!

How to Build Customer Relationships

• Be responsive. Your customers are busy and don’t have time to wait for you to get back to them. If they send an email or make a phone call, respond immediately–and if you can’t answer their question right away, let them know when they can expect your response.

• Listen to customers’ concerns and complaints with an open mind, then try to resolve the issue by working with them on a solution that works for both parties involved (for example: “I’m sorry this happened; let me see what I can do about it”).

• Provide value beyond just selling products or services–for example: provide helpful information about topics related to your industry (e-books), offer free trials of paid services/products in exchange for feedback on how well those services/products work for different types of customers before buying anything yourself.

To get the results you want and support to thrive as a small business, message me, or you can email me at david.foley@uniquesalesandstrategy.com

Wishing you much success.