If I were your prospective customer, why should I do business with you above any and all other options?
A USP is the single, most distinct, and significant benefit a business owner provides to their clients that’s different from their competition. Your USP creates a substantial competitive edge for your business. Developed properly, it will separate your business from the competition by eliminating them in the minds of your potential clients.
- Do you have a Unique Selling Position?
- Do you use it in every piece of marketing you create?
- Do you have it prominently displayed on your business card?
If you don’t, you could be losing market share, a massive amount of potential revenue, and the opportunity to dominate your market.