If I were your prospective customer, why should I do business with you above any and all other options?


A USP is the single, most distinct, and significant benefit a business owner provides to their clients that’s different from their competition.  Your USP creates a substantial competitive edge for your business.  Developed properly, it will separate your business from the competition by eliminating them in the minds of your potential clients.





If you don’t, you could be losing market share, a massive amount of potential revenue, and the opportunity to dominate your market.

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments