If I were your prospective customer, why should I do business with you above any and all other options?

A USP is the single, most distinct, and significant benefit a business owner provides to their clients that’s different from their competition.  Your USP creates a substantial competitive edge for your business.  Developed properly, it will separate your business from the competition by eliminating them in the minds of your potential clients.

• Do you have a Unique Selling Position?

• Do you use it in every piece of marketing you create?

• Do you have it prominently displayed on your business card?

If you don’t, you could be losing market share, a massive amount of potential revenue, and the opportunity to dominate your market.